The role in one sentence
You'll ideate and write the videos Richard reads on camera: starting at four scripts a week across two channels, for an audience that's already there.
This is a creative role with a research backbone. You're not taking briefs and filling them in. You bring the idea, you defend it, you write it.
Who Richard is
Richard turned a $500 digital product into an 8-figure online education company. He now teaches other people how to build online businesses, documenting the journey as he goes. The brand is impact-driven, scaling fast, and aiming to become one of the most influential voices in business education.
Read this first
You'd be writing at least four scripts a week for a channel that already works.
70k+ subscribers in AI and business. A real company behind it: the videos drive revenue, not ad pennies. There's a filming schedule that doesn't slip, a full editing team, a dedicated thumbnail designer, and an ideation and scripting system that took this channel from zero to where it is now.
What that means for you: every script you write gets made and shipped. You'll know within 72 hours of posting whether your idea worked, and you'll get that feedback loop over 100 times a year.
Most writers get 30 shots a year, half of them into channels nobody watches. If you want to get genuinely great at this, rep count on a channel with distribution is the entire game.
What you'd actually do day to day
Roughly 50% ideation, 30% scripting, 20% Quality Control.
Ideation. You'll generate a lot of concepts to find the few that are great: angles, titles, formats. Then filter hard. We have a proven process and we'll teach it to you. What we can't teach is the instinct underneath it: knowing why a video worked, feeling when a format is fatiguing, spotting an outlier on someone else's channel and understanding what's actually transferable.
Scripting. Four a week. Three for the main business channel, one for our AI-avatar channel. Our method is systematic, not vibes. We study what's already working, extract the psychological framework doing the heavy lifting, and retrofit it to our own audience and offers. It's been refined across dozens of videos. You'll learn it, then run it.
Video quality control. You'll take the first two passes on each edit. Did the hook land, did the pacing hold, did the retention structure survive? Timestamped notes to the editors. The final pass stays with the Head of YouTube. It's the simplest part of the job, and it's yours because the person who wrote the script is the person who notices when the edit lost the plot.
You'll work directly with the Head of YouTube, the editing team, and the thumbnail designer, with a weekly 1:1 to pressure-test your reads.
What you'd be measured on
Median views per video, how many outliers we produce per quarter, and retention. Not hours logged. Your performance pay is tied to the same numbers, so we're reading the same scoreboard you are.
Requirements
You've written long-form YouTube scripts that performed, and you can explain why they performed. Send the links and the numbers.
You can hand us a video from any channel and reverse-engineer it out loud: what the hook is doing, where the open loops sit, why the audience stayed.
You watch YouTube like an operator. You have opinions about packaging. You notice when a channel changes format, and you have a theory about why.
You genuinely like writing. Hooks, structure, the sentence-level work. It's the part you'd do anyway.
You can hit volume without dropping quality, and you take editorial notes without friction.
You write English at a native or near-native level. This is copywriting for a US audience; the voice has to be seamless.
You can overlap at least 4 hours a day with US Eastern business hours, wherever you're based.
Bonus:
- Experience writing for AI-avatar or faceless channels
- Direct-response background: VSLs, emails, ads, webinars
- Enough editing literacy that your QC (quality control) notes speak the editors' language
- Familiarity with outlier-hunting tools like 1of10 or VidIQ
Not for you if
- You want to be a generalist content person. This role is narrow and deep on purpose.
- You want to write essays. This is direct-response writing built to hold attention and move people.
- You need a finished brief to start. You'll be writing the briefs.
Benefits
$2,000–$5,000 USD/month OTO, full-time contractor, paid as a monthly base plus a performance component tied to how your videos actually do. Mechanics get walked through on the call.
- The range is negotiable and depends on what you bring. The top of it is real: it's where a strong performer lands, not a number we put in a posting.
- Open to higher tiers for exceptional writers, and we promote internally. We've moved people from entry level to C-suite level inside this company.
- Remote, from anywhere, as long as the overlap works. We care about output, not time zone.
Why join
- A brand with momentum. No "help us figure out YouTube." The channel works, the team exists, and your job is to make it bigger.
- Real creative ownership. Your ideas get made. You'll have autonomy to experiment and to be wrong in public occasionally.
- You'll be taught a system by someone who already used it to build this channel, not left to guess.
- Upside tied to results, not to how many hours you sat in a chair.
- Room to grow. More scope, more channels, more comp, as the results come in.
Process
- Application
- Zoom with the Head of YouTube
- Paid script test, from your own ideation
- Zoom with the Head of Marketing
- Offer
We pay for test work because we're asking for real output, and because we want to see how you work rather than how you interview.
