Description

Hello, we’re SURI (Sustainable Rituals)—we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.

Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

We’re looking for a copywriter who can write ads people actually want to watch — and then make them convert. You’ll craft compelling scripts and punchy copy across multiple channels, with a focus on premium storytelling, clarity, and performance.

This is a creative role, but not a “just write the lines” role. You’ll help shape concepts from the start, develop narratives that hold attention, and translate them into high-performing, channel-native executions.

What you’ll do

Translate campaign propositions into best-in-class ads that can travel across multiple channels
Write standout scripts for video campaigns across TV, YouTube, and paid social
Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
Work across our Meta advertising, using customer insight to create scroll stopping ads, and using performance data to continually iterate and improve
Create channel-native work that fits the platform while maintaining brand polish
Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
Work closely with creative, growth, and production teams to bring campaigns to life
Build creative iterations based on performance data, without losing craft or originality
Maintain a consistently premium tone and emotional resonance across formats

Requirements

A strong storyteller with proven scriptwriting craft
Experience writing for polished, brand-led video placements (TV / YouTube style work)
Ability to adapt the same core idea into multiple lengths and formats (6s → 30s+)
A sharp short-form writer who can land a single line that does all the work
Strong grasp of advertising fundamentals, and how creative impacts results
Comfortable shaping ideas early — positioning, hooks, tone, and narrative structure
Taste level: you care deeply about writing that feels premium and original, not formulaic

If this excites you and you are keen to shape SURI's ads copywriting, we’d be thrilled to hear from you!

Benefits

25 days annual leave, plus bank holidays and an additional day for your birthday
Flexible working hours
Hybrid working - up to 2 days working from home each week
Bupa Healthcare and Dental Packages
1 Charity Day per year
Central London offices- based in London Bridge; a stone’s throw from Borough Market
4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks Access to our Employee Assistance Programme, with free therapy and coaching for all
Monthly social events, organised by different team members
5x free toothbrushes every year
£1000 personal development budget each year, per employee
Ross Fridays; dreamed up by our Commercial Manager, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month
Fantastic career opportunities; with the chance to grow as SURI does
Fresh fruit and snack orders every week
Cycle to Work scheme, and Electric Bike Cycle to Work scheme
Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

SURI jobs

Ads Copywriter

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