Description

Who We Are

Mumsnet is the UK’s leading community for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We’re purpose-driven, placing our users at the heart of everything we do and we’re committed to sustainable growth and fostering a workplace where everyone can thrive and have fun.

Mumsnet is on a mission to help make parents’ lives easier. With 8 million monthly users, we’re one of the UK’s most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else, and we’re looking for a brilliant Strategic Partnerships Lead to help us grow those relationships even further.

The Role

This is a senior individual contributor role reporting directly to the Chief Revenue Officer. You will own a portfolio of high-value brand partnerships and be responsible for driving material revenue growth — both by deepening existing relationships and winning new strategic partners.

This role won’t be managing a team, instead you’ll be expected to be our most senior direct salesperson. You will need to be able to build and cultivate lasting relationships with Marketing Directors and drive long term revenue growth from these relationships.

This role requires proactive commercial ownership and strategic thinking. You will move beyond campaign execution to reframe and redesign partnerships to unlock step-change growth from our most important clients.

You’ll work collaboratively across the commercial team, with access to our market leading insights and sales collateral, but your remit is your own: a defined portfolio of Gold Partners and prospective large accounts, with the autonomy and authority to develop them as you see fit.

What You’ll Be Doing

Strategic Partnership Growth

Own a portfolio of 10+ Gold Partner accounts, with a clear revenue target.
Identify where existing partnerships are under-leveraged and reshape them to unlock step-change growth, moving beyond campaign execution to solving the commercial problem
Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend
Build bespoke, always-on partnership propositions tailored to each client’s objectives, audience needs and budget cycle

New Business Development

Identify, approach and convert major FMCG, grocery, retail and parenting brands into new Gold Partner relationships
Build and execute outbound strategies using audience insight, category knowledge and market intelligence
Cultivate long term relationships with senior marketing leaders at major clients, offering value at every stage.
Own your pipeline end to end: prospecting, qualification, proposal, negotiation, close and renewal
Maintain rigorous CRM hygiene, pipeline discipline and accurate forecast inputs

Senior Client Leadership

Operate confidently at Marketing Director and Head of Brand level, leading strategic commercial conversations — not just responding to briefs
Challenge client assumptions where needed, reallocate budget based on insight, and position Mumsnet as an always on strategic partner.
Lead on strategy and creativity for pitches, translating client objectives into partnership ideas that span awareness and performance

Collaboration & AI Integration

Collaborate closely with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals
Embed AI in your workflow to improve account research, audience insight, proposal development and pipeline management
Contribute to the commercial team’s collective standard, raising the quality of proposals, pitches and client engagement, and distilling best practices across the team.

Requirements

What We’re Looking For

We care the most about your commercial sharpness, relationship depth and the ability to operate at the highest level.

Essential

Proven success in brand partnerships, media sales, or senior commercial roles at a publisher, agency or brand
A black book of Marketing Director and Head of Brand relationships at major UK advertisers, particularly in FMCG, grocery and retail
Demonstrable track record of growing partnership revenue significantly - not just maintaining accounts, but driving step-change growth
Proof that you can be an always-on partner for major brands, offering strategic value to them outside of specific campaigns
Comfortable building and selling bespoke, high-value (£100k–£500k+) commercial propositions from scratch
Strong commercial judgement: pricing, product mix, prioritisation and knowing when to walk away
Highly self-starting with a drive to exceed targets rather than meet them
Operational discipline: CRM, pipeline management, forecasting
Clear alignment with Mumsnet’s purpose and values

Desirable

Experience selling into parenting, family or health categories
Fluency with AI tools to enhance sales productivity (research, proposals, insight generation)
Experience working in a scale-up or entrepreneurial media business

What This Role Is Not

This is not an account management role focused on delivery and campaign execution. If your strength is running campaigns to plan and managing existing relationships reactively, this isn’t the right fit.

We need someone who reframes the commercial problem, not just executes the brief. Someone who looks at an under-leveraged £75k partnership and sees a route to £250k+ — and can build and execute the plan to get there.

This is also not a management role. There are no direct reports. The value is in your personal commercial output and the quality of relationships you build and maintain.

Benefits

Working Environment

Hybrid: 2 days per week in our Kentish Town office (Wednesdays and Thursdays), with flexibility for more office days if you prefer. We focus on outputs over hours and support flexible working for parents and carers.

Compensation & Benefits

Salary: Competitive salary plus quarterly target-related bonus.

Buy More Holiday Scheme (on top of 25 days)
EMI Share Options Scheme (after 12 months)
BUPA Private Medical or Dental Cover*
Enhanced Parental Leave
Employee Assistance Programme
Mumsnet Workplace Pension Scheme
Cycle2Work & Electric Vehicle Schemes*
Bespoke Learning Subscriptions + Weekly “Drop Everything and Learn” Time
Leisure & Retail Perks via Perkbox
Monthly Team Social Events & Annual Team Bonus Opportunities

*Eligible upon successful completion of probationary period

Brand Partnerships jobs

Strategic Partnerships Lead

Never Miss a New Opportunity